0:00:00 Intro
0:05:25 Pat DiBurro's niche: Martin, Taylor, Collings
0:18:50 Evan Gluck's niche: setups, electronic work, fret levelling
0:35:39 Nate Wood's niche: making good connections
0:51:33 Pat's niche evolution, saying no to work
1:09:51 Doug's niche and pricing
1:19:15 Evan's niche evolution, saying no to work
1:25:59 Evan: on developing people skills
1:32:32 The customer is always right?
1:35:08 Moving work off the bench
1:38:28 Nate: criteria for accepting work
1:51:15 When to start niching
1:55:17 Specializing by being special
2:18:04 Red flags
2:28:56 Dave "No Niche" Staudte
2:33:00 Warranty work
